The Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automate the allocation of daily ad investments across the most lucrative channels that provide the maximum scope of conversion. Also, in November 2019, G5 launched Cross-Channel Spend Optimizer that improves digital advertising performance by up to 25% and reduces cost-per-click by as much as 15%. The solution offers quantifiable metrics and analytics for performance and true reach extension. In February 2020, TVSquared launched a platform to provide attribution solutions across all forms of video advertising, driving sales, conversions, and business outcomes.According to a published article by Advertising Age, in 2019, the total marketing services spending amounted to an estimated sum of USD 248.9 billion, out of which the majority was attributed to sales promotion. Due to the increased adoption of social media and other digital platforms, marketing managers are making significant investments to support and boost their sales.Hence, the adoption of the Multi-Touch Attribution Model over the Single-Touch Attribution Model is expected to increase. Businesses are rapidly upgrading themselves and embracing technological disruptions globally, which is proliferating the marketing managers to strategically spend on marketing activities and adopt the latest digital marketing trends. The Multi-Touch Attribution Market is expected to register a CAGR of approximately 15% during the forecast period (2021 - 2026).
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